Having an eco commute in Munich - a UX Case Study
Context

This application was developed in Digital Product School, which follows the double diamond methodology. 

The project had multiple iterations, which resulted in a new mobility system for the city center of Munich, with focus on multiple ecological means of transportation already available in the city.

Role:

Programs used:

Interaction Designer

Figma, UXpin

Problem Statement
"Wouldn't it be great to have zero
emissions in urban centers?"
 
 
Research
Interview Questions.webp

Example of one of the interview script building.

Desk research

To find more information and statistics on the topic, it was divided into clusters: 

  • Target Groups

  • Problems and pain-points

  • Visions

  • Already existing solutions

Interviews: 

Conducted with 30+ people - user surveys.

 

Objective - learn why car users didn't switch to less polluting means of transportation.

 

 

In the end, we grouped the learnings on different pain-points according to each commuters main means of transportation (Car, Public Transportation, E-mobility)

Key learnings:
  • A big percentage of car drivers don't want to switch to public transportation - because of losing flexibility, reliability and privacy - |or more ecological means of transportation.| 

  • Car drivers don't want to lose their flexibility and privacy

  • E-cars are too expensive

  • Munich commuters want to keep their flexibility in the weekends with their car travels for places like the mountains, and current e-cars don't have the necessary autonomy

Target: Car commuters in the city center
Ideation

We used the ''How Might We...'' Question technique for brainstorming.

How might we....
 

  • make public transport more attractive for daily commuters?

  • limit cars on the road in city centers?

  • make rent a car very cheap?

Overview_Interview_Pain_Points_-_Cópia.J

Painpoint summary of the primary research (grouped by most used means for transportation).

 
Definition
First concept developed

The first concept developed was a private car-sharing application with optimized calculations to provide the easiest and quickest service for both driver and rider.

While testing our assumptions and our story board we got to a few conclusions:

To have added value the application would need to fix the lost of privacy and flexibility.

After ideating on possible solutions, the team went out to the field and I conducted more user interviews.

We understood that the users wanted a different solution and that led us to a pivot.

Story Board 1.jpg

Example of the story board with risks.

Iteration & Final Concept
How might we convince people to leave their cars outside of the urban area?
Target: Car commuters going to work from outside of the city center.

After several iterations, the team created a vision for a new mobility system:

Offer the most ecologic means of transportation within city center in one app where you can leave your car parked and switch.

This way you could switch to the most convinient means of transportation - electric bike, scouter, electric car or public transportation.

How does this work?

  1. Use the application to enter your destination;

  2. Choose your preferred means of transportation:

  3. Drive using the application to your designated parking spot (hub);

  4. Switch to your preferred means of transportation - the application guides you


The application also calculates the most convenient GPS route.

 
Final Concept to MVP (Minimum Viable Product)

We went to the field to test and understand how a commuter coming from outisde the city would do our process. 

We simulated the app proccess, providing a parking spot and an electric car so the user could switch means of transport and we could improve our app flow.

inicial sketches
wireframes
Sketches: 

Created with the objectives of validating user story map and test with users.

Wireframes: 

After first feedback I proceded to a digital corrected version.

The story board suffered a few changes that altered the rest of the development.

Final UI Design
 
screens for app